Local SEO
For businesses with an address or a service area, where the map pack is the ranking that pays.
Google Business Profile
Connect a profile to pull reviews, posts and photos, and to reply to reviews from here. Replies go out under the business's name and are public, so drafts wait for approval unless you say otherwise.
Rank by location
Local rankings change street by street. Track a keyword from a specific city, or run a grid across an area to see a heatmap of where you appear and where you do not.
Citations and NAP
Checks your name, address and phone number across directories and flags where they disagree — inconsistency is the quiet cause of a lot of local ranking trouble.