Competitors and brand

Who you are actually up against in the results, and what they changed.

Tracking competitors

Competitors are suggested from the searches you track and can be added by hand. For each, the tool records what they rank for that you do not, what they published recently, and when their key pages change.

Side-by-side

Compare any two sites directly — technical health, structure, content and speed — which is the fastest way to answer “why do they outrank us” with something specific.

Brand visibility

Watches for mentions of your brand and your competitors', so you find the conversation while replying to it is still useful.