Backlinks and outreach
Honest coverage, and the workflow around earning links rather than counting them.
Read this before you plan around it
Building a link index means crawling a large share of the web continuously. Nobody does that for free. This tool does not pretend otherwise: it shows the links it can genuinely see, and tells you where they came from.
What it can see: links Google reports for sites you have verified in Search Console, links you import from Ahrefs Webmaster Tools (free for your own verified sites), links found while crawling, and anything you log yourself.
If you need a full competitor backlink profile, that needs a paid index. Pair this tool with Ahrefs Webmaster Tools for your own sites and you cover most of what matters.
Outreach
Prospects, templates, what was sent, who replied and what was won — tracked so that the link-building half of the job appears in the client report alongside everything else.
Broken links
Finds broken links on your own site, and broken pages elsewhere that still have links pointing at them — the basis of broken-link building.