Content

Briefs, scoring, decay detection and the experiments that move click-through.

Briefs and scoring

A brief is built from what currently ranks: target length, the headings to cover, the questions people also ask, and internal links you already have that should point at it.

Paste or import a draft to score it against that brief before publishing.

Content decay

Finds pages losing traffic and ranks them by how much is recoverable, so a refresh goes to the page where it is worth the afternoon. Needs Search Console.

Title tests and meta rewrites

Title A/B tests rotate a page title and measure the effect on click-through using Search Console data. The batch meta rewriter fixes descriptions across many pages at once rather than one screen at a time.