What this is
A complete SEO platform that runs on your own computer. No account, no subscription, and no API keys needed to start. Your clients, audits and rankings live in a single file on your disk and never leave it.
What you get
This is the work an SEO does every week, in one place: crawl a site and find what is broken, track what it ranks for, watch competitors, write and send the client report. It is free because it uses your own computer and the free tiers of Google's own APIs rather than reselling someone else's data.
Crawl a site, get findings sorted by how much they actually matter, with a fix for each.
Track positions from Search Console or a live search, with the source always shown.
Applies fixes to your site and can undo every one of them.
White-labelled PDFs with a written summary, built from the data already collected.
Business Profile, citations, reviews and rank by physical location.
Whether AI assistants mention you, and who they cite instead.
What “free” actually means
Free to run, forever, with no paid service in the core paths. Specifically:
- No account and no licence. Download it, run it, done.
- No paid APIs required. Google Search Console, Analytics and PageSpeed are free. Crawling and rank checks use your own machine.
- Optional paid keys are yours. If you want a commercial SERP API or a paid AI model, you add your own key and pay that vendor directly. Nothing is resold.
- MIT licensed. Use it for clients, change it, sell it.
Two things cost money if you want them at scale: heavy daily rank checking across hundreds of keywords, and AI features beyond the free tiers. Everything else is genuinely free. See the limits before you plan around it.
Get started
- Install it Download the ZIP, extract, double-click the launcher for your computer. Full instructions →
- Add your first site Paste a URL. It detects the platform and niche and builds a plan. What to do first →
- Connect Search Console Free, about five minutes, and the single change that most affects what you get out of this. How →
Where your data lives
One file: _system/data.db inside the folder you extracted. Every client,
audit, keyword, ranking, report and setting is in it. Copy that file and you have copied
your whole install.
Nothing is uploaded anywhere. The software talks to the internet only to crawl the sites you ask it to, call the APIs you connect, and check for its own updates.