Connections
Nothing is required — the tool works with no connections at all. Each one you add replaces a guess with a fact.
Google Search Console
Free The highest-value connection by a distance. It gives real ranking positions, the queries you actually appear for, impressions and clicks, index status, and the data behind quick wins, cannibalisation and traffic alerts.
- Open Settings → Connect accounts
- Sign in with Google
Read-only access. The tool cannot change anything in your Search Console.
- Pick the property for each client
Match the site to its verified property. A domain property covers every subdomain.
There is also a service-account route for servers with no browser.
Google Analytics 4
Free Adds sessions, conversions and behaviour, so reports can show what the traffic did rather than only that it arrived.
WordPress
Free The bridge plugin is what lets the agent apply fixes to a live site and undo them.
- Find the plugin
It ships with the app, at
_system/wordpress-plugin/seo-tool-bridge.php. - Upload it to the site
WordPress admin → Plugins → Add New → Upload, then activate.
- Paste the key
The plugin shows a connection key. Paste it into the client's WordPress panel in the tool.
Older versions saved some changes without rendering them on the page. The app tells you when a capability needs a newer plugin rather than failing quietly.
AI providers
Your key Optional. Used for explanations, written fixes, content help and report summaries.
| Free tiers | Gemini, Groq, OpenRouter, DeepSeek — a key takes about two minutes |
|---|---|
| Local | Ollama — completely offline, nothing leaves the machine |
| Paid | OpenAI, Anthropic — your key, billed to you directly |
Each tool says what it costs before you run it, and there is a monthly spend cap.
Everything else
Bing Webmaster Tools for extra index and backlink data, Google Business Profile for local, Slack / Discord / Teams / email for alerts, and Shopify and Webflow for non-WordPress sites.